Amazon Sellers See Mixed Results on Black Friday

Amazon Sellers See Mixed Results on Black Friday

European Black Friday has arrived, bringing mixed fortunes for Amazon sellers. Some are experiencing a surge in orders and impressive conversion rates, while others are facing a steep decline in sales, even below off-season levels. Rising FBA fees are further exacerbating the challenges. To navigate this competitive landscape, sellers need to strategically position themselves by focusing on product optimization and traffic generation to build a strong competitive advantage. A deep understanding of market trends and proactive adaptation are crucial for success during this critical sales period.

01/05/2026 Logistics Industry Insights
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Amazon Advertising Expands Global Multimarket Strategies

Amazon Advertising Expands Global Multimarket Strategies

This article delves into the nuances of Amazon multi-site advertising, specifically comparing the US and European marketplaces in terms of traffic volume, distribution, and ad product usage. It emphasizes the importance of adapting strategies to local conditions and offers practical advice on keyword strategy, ad creative localization, and budget allocation. The aim is to help sellers avoid blindly replicating strategies, thereby improving the effectiveness of multi-site advertising campaigns. This approach allows for a more targeted and successful ad deployment across different Amazon regions.

01/05/2026 Logistics Industry Insights
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WCO Enhances Ukraine Customs Training to Strengthen Trade

WCO Enhances Ukraine Customs Training to Strengthen Trade

The WCO is assisting the Ukrainian Customs Training Center in clarifying its role, developing strategies, and enhancing European customs capabilities. This support aims to improve the center's ability to deliver effective training programs and contribute to the overall modernization of customs operations in the region. By strengthening customs procedures and knowledge, the initiative ultimately seeks to facilitate regional trade and economic growth. The focus is on building a sustainable training infrastructure that can continuously adapt to evolving needs and challenges within the customs environment.

01/05/2026 Customs Knowledge
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Europe Adapts Trade Strategies in Postpandemic Economy

Europe Adapts Trade Strategies in Postpandemic Economy

The FWD21 Europe video discussion unveils emerging trends in European trade in the post-pandemic era. Experts analyze the impact of key factors like supply chains, geopolitics, and digital transformation. The discussion emphasizes the need for businesses to be agile and adaptable, embrace digitalization, and prioritize sustainable development to seize opportunities and address challenges. Companies must leverage digital tools and strategies to navigate the evolving landscape and maintain competitiveness in the new normal. The focus is on building resilient and future-proofed trade practices.

01/05/2026 Logistics Industry Insights
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Lazada Expands Into Europe Amid Ecommerce Competition

Lazada Expands Into Europe Amid Ecommerce Competition

Reuters reports that Lazada plans to enter the European market, led by Thai CEO James Dong, targeting local suppliers to differentiate itself from AliExpress. This move is seen as part of Alibaba's strategy to seek overseas growth. Shopee previously faced setbacks in Europe, and ByteDance also faces challenges. Whether Lazada can succeed remains to be seen. The focus on local suppliers could be a key differentiator in a competitive market, but the success of this strategy depends on various factors, including logistics, marketing, and consumer adoption.

01/07/2026 Logistics Industry Insights
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Hongyunchang Expands in South Chinas Crossborder Ecommerce Logistics

Hongyunchang Expands in South Chinas Crossborder Ecommerce Logistics

Shenzhen Hongyunchang International Freight Co., Ltd. emerges as a rising force in South China's cross-border e-commerce logistics. With its refined operations, customized solutions, and South China hub advantages, it is making a name for itself in areas like European and American dedicated lines and Southeast Asian small packages. This article provides an in-depth analysis of Hongyunchang's qualifications, service stability, customer reputation, dedicated line delivery, overseas warehouse layout, and domestic pickup scope, offering a comprehensive assessment of its reliability and market competitiveness.

01/07/2026 Logistics
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Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain, a rising force in cross-border e-commerce logistics in South China, focuses on niche markets like European and American dedicated lines and Southeast Asian small packages. With a philosophy of "precise service and efficient operation," it has quickly gained market attention. This article analyzes its service capabilities, network coverage, and cost-effectiveness, and evaluates its reliability, providing a reference for cross-border e-commerce sellers when choosing a logistics service provider. It aims to help sellers make informed decisions about their logistics partners.

01/07/2026 Logistics
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Shopee Exits Poland Amid Strategic Ecommerce Shift

Shopee Exits Poland Amid Strategic Ecommerce Shift

Shopee announced the closure of its Polish site, exiting the European market due to macroeconomic uncertainties. Previously, Shopee had closed sites in France and Spain and implemented layoffs to optimize operational efficiency. The company is shifting its strategic focus to Asia and South America, concentrating on core markets to address global economic challenges. Shopee's strategic adjustments offer insights for other cross-border e-commerce platforms. This refocus allows Shopee to better allocate resources and navigate the current economic climate by prioritizing regions with higher growth potential.

01/07/2026 Logistics Industry Insights
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Perfume Industry Warns of Risks in Discounted DDP Shipping

Perfume Industry Warns of Risks in Discounted DDP Shipping

This article delves into the operational mechanism and potential risks of the "DDP" (Delivered Duty Paid) perfume line model. It reveals potential issues such as smuggling, insurance claim denials, hidden fees, false logistics information, and lack of after-sales service. Simultaneously, it provides compliant logistics solutions for cross-border e-commerce sellers, including official DHL dangerous goods channels, European overseas warehouse labeling and transshipment, and niche compliant dedicated lines. These alternatives aim to offer safer and more transparent options for perfume transportation across borders.

01/07/2026 Logistics Industry Insights
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Ecommerce Firm Huakai Yibai Grows Despite Economic Slump

Ecommerce Firm Huakai Yibai Grows Despite Economic Slump

Huakai Yibai achieved counter-cyclical growth by employing a multi-category development strategy, precise product selection, efficient development, a focus on the European and American markets, and regular new product launches. This successfully mitigated the impact of economic cycle fluctuations. Their experience demonstrates that concentrating on niche product categories, combined with big data analysis and a rapid test-and-learn approach, is an effective way for cross-border e-commerce businesses to navigate economic cycles. This strategy allows for identifying profitable opportunities even during downturns.

01/06/2026 Logistics Industry Insights
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